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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy Proposal
 Ševčík, Marek ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the design of a new marketing strategy for the Brno gym Velký Průvan. Based on theoretical knowledge, an analysis of the current state and the state of competition is prepared, which is the basis of the design part, which focuses on the modification of the current product due to the global pandemic, new PPC advertising and marketing on social networks. These changes should increase the competitiveness and, ultimately, the gym's sales.
Detailed record
Marketing Strategy Proposal
 Ševčík, Marek ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the design of a new marketing strategy for the Brno gym Velký Průvan. Based on theoretical knowledge, an analysis of the current state and the state of competition is prepared, which is the basis of the design part, which focuses on the modification of the current product due to the global pandemic, new PPC advertising and marketing on social networks. These changes should increase the competitiveness and, ultimately, the gym's sales.
Detailed record

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